Sweet Williams

Founded by Emma, Sweet Williams is situated in the picturesque Swansea Valley in South Wales. The business, established in 2011, began as a hobby during Emma's maternity leave and swiftly transformed into a thriving bricks-and-mortar enterprise. Over time, Sweet Williams has grown, employing a small team dedicated to crafting and fulfilling orders.

All of their handmade products are meticulously designed and created in Wales, with a commitment to sourcing materials as locally as possible. Throughout their product ranges, there's a distinctive nod to the traditional imagery of Wales, celebrating the rich cultural heritage of the region.

Emma's dedication and success have not gone unnoticed. She has been previously short-listed by Wales Online for Business Woman of the Year and recognized by the Welsh Independent Retail Awards, particularly in the Soft Furnishing Supplier of the Year category. These accolades reflect the passion and excellence that Sweet Williams brings to the world of handmade products and Welsh-inspired craftsmanship.