Sass & Belle

Sass & Belle's story began in 1998 when founder Richard Stone first discovered his passion for retail. After returning from Bombay with a thousand handmade juggling balls, he took them to the Edinburgh Fringe Festival, where they sold out completely. This success sparked the creation of RJB Stone, the business that laid the foundation for what was to come.

By 2009, after more than a decade of crafting unique designs, the Sass & Belle brand emerged. As the collections evolved and the brand's style and identity took shape, it became clear that a new name was needed, one that captured the brand's fresh direction. Named after Richard's two eldest daughters, Saskia and Alma Belle, Sass & Belle was the perfect fit.

Today, Sass & Belle is an internationally recognised brand known for its whimsical and charming products that have captured hearts across Europe and beyond. At the core of the brand is a passionate and creative design team based in London, constantly inspired by the latest trends and driven to create joyful, stylish products that bring a smile to your face.