Felt so Good

Felt so good was established in 2009 when founder Adele Zara Collinson discovered the vibrant possibilities of using felt as a sustainable and eco-friendly material while working in Asia.

Although Adele enjoyed her role as a holiday rep for TUI, she felt a strong pull towards starting her own creative business. With a background in design and a passion for handmade, beautiful products, she began searching for an ethical cottage industry that could bring her vision to life.

After weeks of visiting various factories across India, Adele was determined to find a production site that was not only safe and ethical but also had a minimal carbon footprint. Her search eventually led her to a small, cottage industry in Nepal specialising in wool products.

Upon returning to the UK, Adele began selling her creations at weekend craft markets and traveled extensively across the country to introduce her designs to shops. Over the next few years, she revisited her team in Nepal multiple times, developing a unique design collection.

The core philosophy of Felt so good has always been to create high-quality, ethically produced, sustainable products that don’t compromise on design. The brand proudly showcases the remarkable techniques and skills of their talented team.